We challenge you to create scenarios and innovative ways for Arla to develop a 4.0 community/movement, for Arla’s dairy farmer owners, making them see and understand the importance of embracing consumer needs in a consumer driven market.
We challenge the team to investigate the possibilities we get, by collecting the right data through our processing lines, and how we, based on the data, can make better decisions for food processors to benefit the consumers and the environment.
How can KMC produce and deliver unique and high-quality protein products to match customer and consumer trends and needs?
How can Tulip make pork more appealing to young people, and create new, exciting food concepts and products based on insights regarding food trends and consumer behavior?
How can awareness and acceptance of natural ingredient solutions help to fight use of pesticides and food waste be enhanced?